Cold email takes time before it starts to work. New email accounts need to build trust with providers like Gmail and Outlook first.
We do this with warmup. We send small amounts of email back and forth between real inboxes. We slowly raise the amount over one to two weeks.
Skip this step and your emails go straight to spam. We never skip it, even when clients want to launch faster.
Once warmup is done, we start sending to your real list at a slow, steady pace. Replies usually start coming in within the first few days. Then they build up from there.
If your campaign feels slow at first, that is normal. The slow start is what makes the rest of the campaign land in real inboxes instead of spam folders.