Not every reply is a lead. A qualified lead fits your ideal customer and shows real interest. It is not just an auto-reply or a "maybe later" message.
We sort every reply into one of these:
- Positive: wants to talk
- Neutral: asked a question, needs more info
- Negative: not interested
- Auto-reply: out of office or bounce
Only positive replies, and some neutral ones, count toward your lead numbers in the monthly report. We do not add in weak maybes just to make the report look better.
If a reply is hard to judge, your campaign manager flags it and asks you before they decide how to count it.